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Priscilla smelling a glass of red wine at an outdoor table
About

Hi, I’m Priscilla

I started Missy Wine in Hong Kong in 2020 as a place to share the bottles, tastings and people I was discovering.

When I moved to Sydney in 2023, I found plenty happening in wine. The problem was finding it. Events were scattered across venue websites, ticketing pages, newsletters and Instagram. Unless you already followed the right people, some of the most interesting ones were easy to miss.

I kept thinking there should be one simple place to see what is happening. That idea became The Winemates.

I have spent the past 10 years working across marketing, brand building, campaigns, partnerships and events. That experience shapes how I am building The Winemates: making event information clearer, helping people understand what an experience will actually be like, and making Sydney’s wine scene easier to explore.

A little about me

  • Missy WineSharing wine experiences since 2020
  • 10 years in marketingAcross brand building, campaigns, partnerships and events
  • Always learningWSET Level 3, French Wine Scholar and MBA
  • English, Cantonese and MandarinBringing a multicultural perspective to Sydney’s wine community

What I bring to The Winemates

Priscilla in a wine shop with a glass of red and a bottle of Nero d’Avola

A genuine love of wine

I enjoy discovering new bottles, meeting the people behind them and learning through tastings. I want The Winemates to tell you more than the date and price. I want you to understand what the event will be like, who it might suit and whether you would feel comfortable attending on your own.

Priscilla hosting a wine tasting for a table of guests

A marketer’s eye

My background helps me turn scattered event information into something clear, useful and easy to act on. I also understand how much work goes into building a brand, creating an event and getting it in front of the right people.

Priscilla outside a Hong Kong deli holding two bottles of wine

A multicultural perspective

I grew up in Hong Kong and now call Sydney home. I speak English, Cantonese and Mandarin, and I would love The Winemates to help more people from different backgrounds feel welcome in Sydney’s wine community.

Ask me a question

Got a wine question?

Ask me anything, from what to bring to a BYO dinner to what “dry” actually means. I’ll reply by email.

Running a wine event or building a wine brand?

If you have an event The Winemates should know about, please send it through.

I am also open to thoughtful collaborations with wine brands, venues and event organisers that want to reach more Sydney wine lovers.

Or copy my address: priscilla@thewinemates.com.au